The Internet is already a leading channel for sales of books, air travel, software, and so much more.   The challenge, as online merchants are rapidly discovering, is in creating a unique site and shopping experience that connects the buyer’s needs and desires with the products the merchants want to sell. Best practice in e-commerce means building a personalized site that innately understands the customer’s preferences and buying patterns and maps those factors to the relevant product and promotions.

Just as important is the forward facing view to the customer the site itself needs to be readily maintained with flexible content management, marketing campaign support, customer services support with real time interconnectivity to back end systems for up to date inventory, sales and support.

Microsoft offers an extensive platform to solve these needs and TechPath has the experience leading these projects from inception to delivery.  For more information how TechPath can help you with your eCommerce needs contact our team at info@techpath.com.